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What is SEO?

SEO, or Search Engine Optimization, is the strategic process of enhancing a website’s visibility on search engines like Google. By optimizing content with relevant keywords for a given subject, websites aim to rank higher in search results, increasing organic traffic. Effective SEO not only boosts visibility but also focuses on optimizing for user experience, ensuring content is valuable and engaging. It also ensures the website has compelling meta tags, built-in backlinks, and social media integration, as well as has a mobile-friendly interface. The ultimate goal is to attract quality network traffic, comprised of users genuinely interested in the site’s offerings. This targeted approach enhances the likelihood of achieving marketing success, as increased visibility and relevant traffic contribute to higher conversion rates and overall business growth. In essence, SEO serves as a crucial foundation for online marketing success by aligning a website’s content with user search intent.

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